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Many small partners who are now operating in the community have become accustomed to using red envelopes to solve all group-related problems. For example, when no one speaks, send a red envelope to the group; to warm up the event, send a red envelope to the group; to remind users to check in, send a red envelope to the group... It seems that sending a red envelope solves all problems .
But does it really work? In fact, many times it is really not very useful. At most, you will get a wave of polite emojis such as "good people in the group", "thank you boss", "like", and some don't even bother to post emojis. diving.
What is a better practice? You should first figure out what the purpose of their joining this group is. Anyway, it is definitely not for the red envelope. For example, you are pulling a group of parents who want to enroll their children in programming country email list classes for children. Their interest must be to learn about programming.
At this time, you can create more topics related to children learning programming. For example, what is the best age for a child to start learning programming? What are the benefits of learning programming for children? Will learning programming affect my child's other subjects?
When these topics are thrown, you don't want to promote it, and the parents themselves will become active.
2. Design more things that provide intrinsic value to users
Sometimes, you may create a parent group that has already signed up for your course, and you also need to keep the group active.
How to do? It's impossible to throw a red envelope into the group every day, and let everyone liven up the game. You need to figure out what parents care about. What do they care about? It must be the child, the child's learning, the child's usual performance, the value that the school can provide the child, and so on.
At this point, you can design something that can provide parents with intrinsic value for these points.
For example, if the child is enrolled in a painting class, you can send the group a good picture of the child, or the child's achievements in some painting competitions, etc. This will easily arouse the pride of the parents and the activity of the group. Degrees come naturally.
Providing users with intrinsic value is far more meaningful than providing extrinsic rewards.
references:
[1] Deci, Edward L. “Effects of externally mediated rewards on intrinsic motivation.” Journal of Personality and Social Psychology 18.1 (1971): 105.