Videos have been established as trending content in social media over the past few years and they continue to garner attention. It's no longer surprising that videos receive more interactions than images. A study shows that images receive 38% fewer interactions than video. What about Facebook videos? The average engagement rate for Facebook video posts is 6.13%, which is twice as high as the overall post rate of 3.6%. With this high engagement, it's only fitting that Facebook video ads dominate social media strategies. It was in 2018 that Facebook beat Youtube to become the platform where the most people watched video ads.
To date, 47% of consumers watch video ads more often on Facebook than on YouTube. facebook ads work Facebook video ads definitely work and when you know how to create video ads and target the right people, you can greatly improve your company banner design campaign results. Just keep in mind that this is not an easy task. If you've tried Facebook video ads, but they haven't increased your sales or engagement rate, this article may help. Here are some best practices and ideas for improving your Facebook video ads. 1. Familiarize yourself with Facebook's recommendations and best practices Before you start creating your Facebook video ads, you should familiarize yourself with Facebook's guidelines and standards.
Facebook for business explains in detail everything you need to know for your commercial ads in terms of design, size, duration (no more than 15 seconds), supported formats, vertical ratio, best practices, etc. facebook ads guide Facebook's own ads guide includes all the basic requirements you need to know Be sure to read the design and technical requirements that Facebook has set for your video ads. Knowing these recommendations will save you a lot of trial and error. You don't want to invest in creating a great video just to find out the format isn't supported, or it won't show up very well on people's News Feed. 2. Set a clear goal for each video ad Before you start creating video ads, you need to define your business goals and align them with the goals of the ad campaign.