While every campaign is different, there are usually two main parts to it: your content and your promotion . Improving any of these can lead to higher conversion rates, although most of the methods in this article focus on the promotional side. Part #1: Your Content Any type of content can be used in a link building campaign. Blog posts, tools, image galleries - you name it. Advertising Continue reading below Basically, if it has some value and you want to get links to it, you can use it. The reason of things is that the answer is usually to just "improve" it. The more impressive your content, the easier it is to convince people to connect with it. Part 2 - Promotion (dissemination by e-mail) The other part of link building is your offsite work. There are two types of links. Links anyone can create (think blog comments and Web 2.0 sites).
These links are correct at best . The really fax list interesting links are the ones you get by contacting people. And while you can contact people through many channels, most of the tactics I'm going to cover involve email outreach, which is by far the most common. With that out of the way, let's get started. Method #1: Save the link for later Can you write a good outreach email? Let's say you've just written an absolutely epic blog post and you're trying to get links to it by emailing other bloggers in your niche. Can you: Be polite? Not too hard? At least try to look like you don't just want a link? These are three important parts of a good outreach email.
A few years ago, that was enough. If you ask politely and with good grammar for a link, you could get more than 10-20 links for every 100 emails you send. But now? It's much lower. If you have 10 today with the same type of email, you'll be thrilled. What happened? Well, marketers have started sharing the templates they use for their email outreach campaigns. The intent to share these emails is good because it helps marketers understand what good emails look like. The problem is that too many marketers are lazy, and those lazy people are hurting the rest of us. All these marketers started copying, almost word for word, these different models. Advertising Continue reading below.