You should almost never deviate from "[Location] + [Keyword]". Already. Ogilvy advertisement advertising plastic surgery There is no reason, because it works. It gets more clicks. And Jordan Phone Number List more clicks means you earn more and get paid more. Ogilvy Advertising CTR CVR Chart Advertising Secret #10. People Ah 2007. The good old days. When SEO was easy. And blog posts meant 300 weird words. Easy, right? Maybe 20-30 minutes of work and you Jordan Phone Number List could get on with your day. Things change. An average blog post takes 26% longer to write today than it did a year ago (or 3 hours 16 minutes instead of 2 hours 35 minutes). Ogilvy
Advertising Average time to write a blog post (image source) So why? Are we getting dumber? (The answer is no, of course not. This wasn't meant to be a trick question.) The Jordan Phone Number List short answer is competition. The longer explanation is Skyscrapers. A few years ago, 500 words would cut it (and only cost you an hour or two). Not today. Not when blog posts average about 2000 words (and getting longer), incorporate images every about 150 words, and Jordan Phone Number List require a bit of writing , well, you know. In other words, when the bar goes up, there are no shortcuts. We've focused on tactics for the most part here.
The little tips, tricks and strategies used to achieve better results. And these are important. They are. Except when you consider one thing: the people who implement them. “At most agencies, there are twice as many account managers as writers. If you were a Jordan Phone Number List dairy farmer, would you employ twice as many milkers as cows? » Too poetic? This one is a bit more brutal: “Advertising is all about words, but advertising agencies are infested with men and women who can't write. They are as helpless as deaf-mutes on the Metropolitan Opera stage. Oxford comma Jordan Phone Number List Technology is changing rapidly. People are hired and thrown into the depths. Several times, before they were ready. Able or capable even. Ogilvy again: “Training should not be limited to trainees. This should be an ongoing process and include all professional agency staff.