Send a large amount of template HTML emails only to visual products or services. The problem with HTML emails is that Gmail's Promotions tab is likely to be triggered, spam filters are likely to be triggered, not personally visible, and easily confusing if you're not a designer (by creating a design). ) Too many phrases that are cluttered, colorful, or inspiring to act). The main advantage of plain text email is that it feels personal. If you are a good copywriter , you have a real chance to
Build a genuine relationship ghost mannequin effect service with your readers. In addition, it's easier to move away from spam and promotion folders to make call-to-action phrases (CTAs) more prominent in your email. Consumers say they like HTML, as Hubspot discovered , but when we tested HTML, plaintext emails had higher open and clickthrough rates. Hubspot html and plain text
Therefore, if possible, stick to plain text emails. Use HTML when selling highly visible consumer products. References: Three advanced ways to write content to convert How to get more responses from cold email 14 Ways to Launch a Mobile Email Marketing Campaign How to create a CTA that actually triggers an action 2) You need to use a button for email CTA This is another common wisdom. If you need high CTR , use buttons instead of hyperlinks in action phrases.