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JD.com's enterprise business: horizontally synergize industry chain resources, and vertically open up enterprise management scenarios For players who want to take a share of the enterprise service market, how to cut in from the segmented field and then eat a bigger cake is the direction that industry players jointly explore. As mentioned earlier, at present,
most players who provide full-scenario enterprise services in the market are from the background of giants, among which cloud services are the main way to cut in. In addition to these mainstream gameplays, based sms marketing service on e-commerce capabilities and a deep understanding of the needs of corporate users, JD.com has expanded its corporate service map based on relevant segmented needs, and has become a player worthy of attention in the corporate service market. The predecessor of JD’s enterprise business was JD’s Enterprise Channel. In May 2014, based on JD’s accumulation in e-commerce, technology, supply chain, and finance, JD’s Enterprise
Channel was launched, positioning itself as an exclusive e-commerce procurement platform for small and medium-sized enterprises. After nearly six years of development, JD's corporate business has already gone beyond the pure corporate procurement category: In April 2016, JD.