Receiving a task-doing a task-completing a task-receiving a bulk sms service reward is a closed-loop behavior pattern. The task rewards of many apps even require users to receive tasks first, so as to ensure that subsequent actions such as completing tasks, completing tasks, and receiving rewards are effective. So, let's start with the first step of this closed loop, "receiving tasks": why do the tasks of the app require users to click to receive them first? 2. Increase user bulk sms service stickiness and promote activity To receive the task, then you have to select the task, select the task, and leave to view the task. The purpose of manual collection is mainly to increase the activity. Users need access every time they receive a task, do a task, and complete a task, which has other values that can be generated.
Like Sina Weibo, users complete tasks such as bulk sms service following, sharing popular Weibo, and posting Weibo, in fact, to achieve the purpose of increasing user stickiness and promoting activity. 3. Platform risk aversion The tasks are collected by the users themselves, so the problems caused by the tasks have nothing to do with the platform. For some bulk sms service welfare tasks, you will be required to sign a service agreement or obtain your relevant authorization. When a dispute occurs, the platform can use this to avoid related risks. 2. From the point of view of reward From the point of view of users receiving rewards manually, this way of obtaining rewards is more ritualistic,
Thereby cultivating users' usage habits and achieving the bulk sms service purpose of precise delivery. 1. Increase the sense of user acquisition Since it is a reward, the reward obtained through their own efforts will give users a sense of achievement in completing the task. At the same time, the user also knows what the reward content is, so that the user has a sense of control. Compare the difference between automatically earning rewards and clicking to claim bulk sms service rewards: (1) Automatically get rewards: ① The user knows what the task is: Doing tasks for tasks and issuing them directly at this time is easy for users, but not cool. ② The user does not know what the task is: After clicking casually, the task is completed. When the reward is issued, the user does not know what action he has done, which triggers the reward, which is a bit baffling.