Lead generation is one of the great pillars of inbound marketing . But implementing an effective capture and optimization system can be complicated and consume a lot of time and resources. Generating leads is not only about adding users to the database, but also about improving the quality of those leads to multiply the chances of conversion . Fortunately, there are plenty of tools that can simplify this task and help us achieve better results in less time. So to give you a cable, we have selected 30 lead generation tools to better identify and capture your leads. Do you want to increase the capture of leads with your individual email list marketing strategy ? Click here and download the related course. 30 lead generation tools to better identify your leads Multifunction lead generation tools 1) Hubspot Marketing Hubspot Marketing is the go-to tool for lead generation and inbound marketing , giving you everything you need to run your marketing campaigns in one place. In addition to creating campaigns, you can also automatically qualify individual leads and create a personalized customer journey with emails that lead to conversion. You can even customize content and calls to action based on user behavior. Drag-and-drop functionality and simple content editors make it easy for you to create blog articles, landing pages, and email templates without programming. 2) HotJar HotJar has a couple of very interesting features for inbound marketers: A tool to create surveys on your website. When you ask users for feedback, you can also ask for their email address, turning surveys into a lead generation tool. A complete analytics platform , including information about the use of your forms, heat maps and visitor registration.